The Living Colour - Takashi Amano's Home Aquarium

Last week, the gang at Living Color Aquarium was celebrating the completion of their first…
Photo provided by Flickr
Over the years, Living Color Aquariums won a measure of attention, as Discovery, CNBC and other channels covered its work designing and building large, custom aquariums — costing tens of thousands of dollars — for homeowners, theme parks, museums and others. The Fort Lauderdale company remained small. Annual revenue from the aquarium business stood at under $5 million, and there wasn't much in the way of profit.
The Living Colour - Takashi Amano's Home Aquarium
Photo provided by Flickr
To overcome those challenges, Living Color Aquarium/Fish Tank Kings (LCA) turns to Sociallybuzz to manage, create and distribute relevant content to increase online/social buzz, as well as engage with their growing Facebook community. In addition to executing a successful social media strategy, we added Facebook ad targeting to the mix, extending the reach of the brand and visibility of the content posted on the fan page. The Living Colour - Takashi Amano's Home Aquarium
Photo provided by FlickrThe Living Colour - Takashi Amano's Home Aquarium
Photo provided by FlickrCustom Residential Corner Aquarium in the Swanson Residence by Living Color Aquariums
Photo provided by Flickr
Roy also had to mesh Living Color's actual work product with the needs Of the video series. "Fish Tank Kings" spends an average of $165,000 per episode and follows only a few of the aquariums that the company is building at a given time. Producers want to maximize their crew's time on site, and Roy had to see to it that the company was working on one of the projects the show was following when a crew was in town."We know that 'Fish Tank Kings' has a shelf life. What we have to do is take advantage of every opportunity with the publicity we get from 'Fish Tank Kings' to exploit Living Color Aquariums as much as possible," says Roy. "I'll be ecstatic if it goes seven seasons, eight seasons.I just think it would be incredible."Feder says the show already has increased Living Color's business 20%.He says the first task is to grow its core high-end custom business "as aggressively as we can" with a focus on restaurants, hotels and public aquariums.(Some 90% of Living Color's revenue comes from custom aquariums and 10% from retail sales of synthetic coral and reef, marine salt and other products.)Living Color Aquariums created a one-of-a-kind tank that would mix predators and prey and have multi-room visibility. Check out the amazing 13-foot shark tank!
Visit us at The reason he invests in businesses, he says, is that while "money won is twice as sweet as money earned," the excitement and aura wear off. He wanted the satisfaction of employing people and offering good products and services. His stable of interests includes stocks and real estate holdings but also a cabinetry maker and pet-related enterprises — three south Florida retail stores, fish quarantine and sales, aquarium maintenance and the star of Nat Geo Wild's "Fish Tank Kings" Living Color Aquariums. "Making aquariums — it just kind of feels good and is good," says Parham, 63.First it was Francis the Fish Geek, now it’s Mat. After 20 years of service with Living Color Aquariums, president Mat Roy is moving on to bigger and better things. Announced recently on the , Mat will be joining up with Marine Conservation Partners to build a public aquarium in Florida’s oldest city, St. Augustine.