General Admission | SEA LIFE Charlotte-Concord Aquarium

SEA LIFE Charlotte-Concord Aquarium does not allow outside food or drink into the attraction.
Photo provided by Flickr
Over the course of the five-month campaign, Spark’s outreach resulted in more than 500 media stories placed and over 47 million total impressions in broadcast, print, radio, online and social media channels. All six Charlotte area broadcast stations filmed the Groundbreaking event as well as many other pre-opening milestones. Stories ran in print and online from Charlotte Observer and Charlotte Business Journal to FOX Atlanta and Miami Herald. At Grand Opening, the social media fan base for the Charlotte location was already higher than sites previously open for several years. Based on the amount of press coverage, the launch campaign of Sea Life Charlotte-Concord Aquarium was dubbed by Merlin Entertainments as one of the most successful attraction openings to-date. Due to the level and quality of coverage achieved, Merlin adopted the Sea Life Charlotte-Concord opening as “best practice” for all future openings for the brand.
I’ll conclude our visit to the Sealife Aquarium in Charlotte with these beauties.
Photo provided by Flickr
The Bowen Bunch visits the Seal Life Aquarium in Concord Mills Mall outside Charlotte.

If you're reading this, leave a like and consider subscribing! Thank you for your support! We accept cash, Visa, Mastercard, Discover and American Express at SEA LIFE Charlotte-Concord Aquarium.
Photo provided by FlickrCharlotte Aquarium - Deals in Charlotte, NC | Groupon
Photo provided by FlickrAquarium deals in Charlotte, NC: 50 to 90% off deals in Charlotte
Photo provided by Flickr
In mid-2013, Merlin Entertainments, the world’s second largest visitor attraction operator whose brands include Legoland, Madame Tussauds, Sea Life, The London Eye and more, announced it would open its 100th attraction—Sea Life Charlotte-Concord Aquarium in Concord, NC. The tide was reversed, and the new attraction had to draw people back to Charlotte and establish itself as a place for families to constantly renew their connection with the marine world in their own backyard. With over 10 interactive exhibits to explore, the SEA LIFE Charlotte-Concord aquarium is fun for the entire family. Watch one of the scheduled feeding times, learn more about marine life, and discover more about the aquarium’s rescue and conservation efforts. From seahorses to a Giant Pacific Octopus, you’ll come face-to-face with some of the most interesting animals under the sea! “We appointed Spark to support with the opening of our new SEA LIFE Charlotte-Concord Aquarium. Spark are without doubt one of the best agencies we have had the pleasure of working with, they went above and beyond to deliver fantastic media coverage not only in the number of media hits achieved but also in the quality of the broadcast, print and online coverage. I would highly recommend Spark as an agency.”Visitors to SEA LIFE Charlotte-Concord will travel on an immersive journey from the fresh waters of the Catawba River in the Blue Ridge Mountains to the salt waters of the Atlantic Ocean and beyond. The stunning centerpiece in the aquarium will be a 12’-deep tropical ocean tank with an acrylic walk-through underwater tunnel. The new aquarium also will feature several unique interactive opportunities including viewing windows that offer a glimpse into the ocean itself, a touchpool experience, engaging talks, feeding demonstrations and a behind-the-scenes tour to show guests how it all works.“We look forward to introducing a fun, new, engaging and educational attraction to the City of Concord and the Charlotte area. In addition to creatures from oceans around the world, SEA LIFE Charlotte-Concord will also house species native to North Carolina and the nearby Atlantic Coast,” said Chris Andrews, Senior Curator for SEA LIFE U.S. “This aquarium will provide a strong interactive and educational experience for kids to learn more about life in the ocean and what they can do to help protect it.” “Concord Mills is pleased to expand its directory offerings to include SEA LIFE Charlotte-Concord,” said Ray Soporowski, VP/General Manager of Concord Mills. “Already the number one tourist destination in the state, Concord Mills will become even better once the new aquarium opens. In addition to shopping and dining, now families will be able to provide their children with a special educational experience without leaving the mall. It’s a great added value.”